Core Values of Engineered Spirits
I believe that ingenuity is a skill that can be learned.
Having ingenuity means you have the ability and the desire to question. For most of my life, I have been notoriously annoying for asking lots of questions. I always want to understand why something was done a certain way. When someone says “because that’s the way we’ve always done it,” I see opportunities for improving. Asking why and exploring what has changed in the last ten years or so can lead to exciting things that may be able to drive the idea, process, or product to a new place.
I’m not saying tradition doesn’t have its place. It always helps to remember where we came from and why things were done the way they were, so we can always look back on what we have learned. And sometimes that chocolate pie recipe just can’t be made better than Granny made it.
I grew up watching my family solve everyday problems on the farm and it was almost always something different. A different day, a different problem, a different solution. From figuring out how best to lay out a fence, fix a hay baler, or how best to preserve our produce from the garden, we were always thinking about the solutions to these everyday problems, since there was so much work to do.
When I was fifteen, I had to put up a fence by myself and run a quarter mile of wire. So, I did what I was taught and looked at what I had. I had a six-foot tall steel post, three 40-pound rolls of sharp, barbed wire, and a pickup truck. I could have carried those rolls of wire by hand, walking or rolling them, as I had been taught to do, but I had an idea. I tied the post across the bed of the truck, put the roll of wire on it, secured the end to a post and took off driving. That wire unwound itself and it was a lot less effort, a lot less time, and I ended up with the same result.
I use that same approach to many things I do now, from fixing light switches to cooking. What do I want as the end result? Who am I serving? Whatever it is, it has to be good, not just to me, but to them.
At Engineered Spirits, we will put this thought process into every product. We will stick with tradition by having good, locally-grown ingredients. We will use those as simply and efficiently as possible to make a product that we want you to love. And we will look to the future and other innovative ingredients we can use to make beverages we hope you’ll love just as much.